Cruise visitor profile

Seward visitors

Typically, cruisers travel in two-person parties, most frequently as married couples, although CLIA has noted a growing trend toward family and multi-generational cruise parties with the average cruise party consisting of approximately 4 travelers.

When it comes to cruising in Alaska, the majority (82 percent) of cruise passengers hail from the U.S., with the western United States representing nearly one-third of the total market, followed by the South, East Coast and Midwest. “Destination” cruise passengers – those who prioritize the destination above all other factors when picking a cruise – favor Alaska at a high rate. In a 2017 poll, cruisers ranked Alaska among the top three of all destinations worldwide.

While cruising attracts many different types of travelers, they share some traits. Nationwide, cruise passengers tend to be slightly older than other vacationers, with a median age of 53. Most cruise travelers were employed (72 percent) and 21 percent had retired. Cruises are favored most (75%) by travelers making between $150K-$200K while 66 percent of travelers making less than $1,000K say cruises are the better vacation type.

The greatest benefit cruisers derived from their cruise vacation was the ability to see several destinations in one trip. In fact, 42 percent of cruisers later returned to a destination first visited during their cruise vacation, so Alaska can expect more tourists in the years to come.

References: CLIA Cruise Travel Report January 2017  and CLIA Cruise Travel Report January 2018

Where are passengers coming from?
Demand for cruising has increased 20.5% in the last five years

(2011-2016 in Millions)

*Represents 2016 total ocean cruise passengers


Cruise passenger demographics
           Average Age 53 years
           Average Household Income $114,000
           Employment Status

Not Employed


           College/Post College Education 69%
           Married 84%