Cruise visitor profile

Seward visitors

Typically, cruisers travel in two-person parties, most frequently as married couples, although CLIA has noted a growing trend toward family and multi-generational cruise parties.

When it comes to cruising in Alaska, the majority (82 percent) of cruise passengers hail from the U.S., with the western United States representing nearly one-third of the total market, followed by the South, East Coast and Midwest. “Destination” cruise passengers – those who prioritize the destination above all other factors when picking a cruise – favor Alaska at a high rate. In a 2011 poll of experienced destination cruisers, respondents ranked Alaska top among all destinations worldwide. Destination cruisers are the passengers most likely to return for a non-cruise vacation, and they tend to spend more time in the port city than other passengers.
While cruising attracts many different types of travelers, they share some traits. Nationwide, cruise passengers tend to be slightly older than other vacationers, with a median age of 49. Most cruise travelers were employed (72 percent) and 21 percent had retired. The income earned by one-third of cruise travelers was from $100,0000 – $199,000 annually. The annual household income earned by cruisers in 2014 was $114,000.

The greatest benefit cruisers derived from their cruise vacation was the ability to see several destinations in one trip. In fact, 42 percent of cruisers later returned to a destination first visited during their cruise vacation, so Alaska can expect more tourists in the years to come.

Reference: CLIA Cruise Travel Report January 2017

Cruise destinations by population


Cruise passenger demographics
           Average Age 49 years
           Average Household Income $114,000
           Employment Status

Not Employed


           College/Post College Education 69%
           Married 84%